When we compare digital marketing with traditional marketing, we can see that there are many techniques and methods which we can apply to earn money through our business and in return it is capable enough of helping us save lot of money too. The people working in digital marketing are highly talented and creative in […]

Digital marketing has become a battle of wits because the level of competition is higher than ever. Selling your products or services is a challenging task. You have to reach out to your customers or make it easier for them to reach out to you or both. In all cases, you have to develop a […]

Welcome to the 360i #SideHustle series, where we showcase the awesome side projects, hobbies, start-up businesses, and other ventures created by the entrepreneurial employees here at 360i. At 360i, many of us know Michael LaVallee as an Associate Strategist – but what many of us may not know is he is also a producer, writer, […]

User experience (UX) is one of the most – if not the most – important considerations to factor into your digital marketing strategy in 2021. UX allows us to quickly validate our decisions so we can continuously improve and learn from our mistakes. Empathising with your customers is critical. Businesses of all sizes have targets […]

LinkedIn’s audience of more than 500 million people is anything but captive. Most users spend between zero and two hours on the platform each week, or about 24 minutes per workday. Compare that to about 41 minutes per day spent on Facebook by the average daily user. This makes sense. LinkedIn’s audience is inherently less […]

Facebook 5 Twitter 0 LinkedIn WhatsApp Post Views: 297 Images are the primary option for ads on Facebook, but video marketing is the buzzword as it creates curiosity that people want to know more about. But which model is best for marketing, which drives more engagement? Just because video marketing is new, doesn’t mean it […]

WooCommerce shortcodes! I know just by hearing the term codes, you must be intimidated about what I am going to discuss here. And if you are not a developer then, I know the word coding won’t go down that well with you. But that doesn’t hold true for shortcodes. WooCommerce shortcodes are small pieces of […]

Back-to-school has always been an exciting and hopeful time of year. New beginnings, new supplies, new clothes, and sales. Lots of sales. On the agency side, we relish this consumption alongside our clients, ensuring every promotion and every message gets to just the right person. It’s a busy time, but there’s optimism – especially for […]

As time goes on, the value of Digital PR is starting to (finally) be recognised as more than just a link building tactic. In the past, the majority of Digital PR reporting has been focused around the number of links and their average Domain Authority, but hasn’t the quality of links always outweighed the quantity? […]